Our Company
Family Values: Family First
We’re not just boat builders—we’re boaters, just like you. For five generations and counting, our family has been dedicated to sharing the wonder of time on the water by building some of the finest watercraft money can buy. That’s really all there is to it.
Each year we put this heritage on the line with great new lineups that build on the core values that have guided our company since 1903 – to build innovative, high-quality boats that families can afford, and back them with the best warranty and the best customer service there is.
Our Heritage:
Still owned and operated by the same family that started it all more than a century ago, Starcraft has led the recreational boating industry with continuous innovation and numerous world firsts. In 1903, Arthur E. Schrock started working at the Star Tank Company which manufactured galvanized steel tanks for the railroad and agricultural industries in Middlebury, Indiana. The company sidelined into galvanized steel boats, found success, and became the Star Tank and Boat Company. Schrock bought into the company and when the owner died in 1926, Arthur Schrock purchased the rest of the business and changed its name to Starcraft and concentrated solely on manufacturing boats. Arthur Schock died in 1966 at age 85.
In 1958, we innovated further with the launch of our first fiberglass models. Then in 1965, we introduced the world’s first high performance aluminum fishing boat with a Deep-V hull. We were pioneers in developing high performance pontoon boats, and set the standard with our revolutionary HMX tubes. Our history is one of constant innovation, and that only results from spending time on the water.
While our designs have changed and evolved over the years, what has remained constant is the painstaking care and meticulous attention to detail that goes into crafting every single one of our boats. Many of our more than 500 employees have been with us for 30 years or more, and their skill and craftsmanship is unmatched in the industry.
We love boating, and we want to share it with the world. That is our commitment. That is our heritage.